REDESIGN OF THE VISUAL IDENTITY FOR THE YOUTH SECRETARIAT FOR YOUTH OF THE WESTPOMERANIAN REGION BASED IN SZCZECIN

The work included creating a new logo design based on the history of the “brand” and associated connotations along with the brand book. Additionally, a complete set of corporate stationery and promotional materials based on the new key visual was created, from business cards and letterhead to social media graphics, calendars and personalized illustrations.

The premise of the project focused on young people’s positive energy and willingness to act, which, combined with references to the brand of Western Pomerania, resulted in a colourful and dynamic design.